One of the most straightforward arguments is that it is because women are
Under-represented within the games design industry that they find themselves
Stereotyped when they play games. There are 3 categories that how women are represented in games:
The Helpless Female - The Damsel in Distress is the classic fairy story princess who’s task is to wait to be rescued.
Sex Kittens - This set of representations are very broad they cover examples of sexual activity specifically aimed at a male audience. Mainstream games that have voluptuous female characters that engage in activities that are designed to solidify / satisfy male heterosexual desires
Girl Power Figures – For those women called Action Babes, who although they are sexualised are able to handle weapons with style and panache
Games are not the only form of media that represent women in these ways, Film, Tv, Advertising etc.
The work force in the gaming industry is mainly populated by men. The percentage of men and women in each job description within the gaming industry.
Males % | Females % | |
Ops/IT/HR | 53% | 47% |
Writing | 70% | 30% |
Mkt/PR/Sales | 75% | 25% |
Production | 79% | 21% |
QA | 87% | 13% |
Eecutive | 88% | 12% |
Visual Arts | 89% | 11% |
Design | 90% | 10% |
Audio | 90% | 10% |
Programming | 95% | 5% |
73% of the British population plays games. As can be expected the percentage is higher among young people but even so more than a third of every age group plays. The difference between men and women is mainly seen in the choice of platform and number of hours spent.
The United Kingdom is crazy about console games. This accounts for men as well as women. Playing online on game portals is also very popular with women, especially in the age groups 20-34, 35-49 and over 50 where they outnumber the men.
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